Which magnificence therapies do males search?

Historically, beauty and cosmetic medicine primarily focused on women.

Despite increasing demand from men in recent years, most cosmetic services and skincare products still cater to women only.

What about men? Men want to look good and youthful too!

And indeed, in the last few years, there has been a significant rise in male clients looking for cosmetic treatments.

With the accessibility of information online and the increasing popularity of K-pop culture, more and more men are seeking to improve their looks with the help of cosmetic enhancement.

So, what are the common treatments men look for?

Skin treatment

The popularity of K-pop culture in the last few years has had a significant influence on how we perceive beauty in men and women.

These Korean celebrities all have one thing in common: good radiant facial skin.

This may be driving the desire for women and men alike to seek ways to improve their overall skin quality.

Male facial skin is thicker and coarser due to male hormones.

It also has more sweat and oil glands that result in more prominent pores and an uneven skin texture.

Men are more likely to go under the sun without protection, resulting in accelerated skin ageing and skin pigmentation.

Men are also more prone to severe and deep facial wrinkles due to less facial fat tissue.

Therefore, skin treatments have become a popular treatment among men.

Laser treatments for skin resurfacing laser and removing pigmentation have become frequently-requested cosmetic treatments among men.

These lasers can improve coarse skin texture, pores, scars and skin pigmentation, resulting in a more radiant appearance.

Hair treatment

Women will do whatever it takes to have as little hair as possible (except on the head).

On the contrary, men will do whatever it takes to have as much hair as possible (especially on the head).

Having well-groomed facial hair has also become a trend recently as it helps enhance the appearance of a well-defined and masculine jawline.

Male pattern hair loss is so common that it affects approximately 70% of men at some point of their lives.

A balding head can be embarrassing and frustrating for many men.

Hair loss can be treated with hair growth spray, oral hair growth supplements and low level laser therapy.

Recently, an advanced regenerative medical hair loss treatment designed for male pattern hair loss has also gained popularity among men.

It is particularly popular among men who are not ready for surgical hair transplants yet.

Some men may even go to the extent of having weekly scalp and hair treatments at a hair salon.

Fat freezing

Some men, especially after a certain age, have difficulties getting rid of stubborn fat around the tummy despite a healthy diet and regular workouts.

This is when medical treatments such as fat freeze treatments may be useful.

Cryolipolysis, commonly known as “fat freezing”, is a non-invasive body-contouring treatment that uses an advanced controlled cooling technology that freezes away unwanted stubborn fat cells.

With the availability of non-invasive fat freeze treatments, there is no need to undergo high-risk fat-removal surgical procedures.

From a medical perspective, a high waist-to-hip ratio in men may increase the risks of developing health problems such as heart disease and type 2 diabetes.

Filler treatment

Scientifically speaking, men have less fat and soft tissue in the cheek areas (approximately 3mm less than women).

Therefore, men generally have flatter cheeks.

With age, they tend to appear more tired and worn out as volume in the face starts to deplete.

Dermal fillers may be useful to fill out the cheek area.

These are usually a hyaluronic acid gel that can be injected in certain parts of the face to increase volume and produce minor facial augmentation.

By injecting fillers into parts of the face (such as the cheeks) that experience fat loss with age, it can make a man appear younger.

Another popular use of dermal fillers in men is for the masculinisation of their face.

Fillers can be placed strategically in the jawline and chin to create a more prominent, defined and masculine-looking face.

Wrinkle treatment

Wrinkles tend to start earlier in life for men than women, because of lesser fat and soft tissue in men’s faces.

The most popular wrinkle treatment in men is botox.

A few injections of botox around the forehead area can reduce the appearance of wrinkles that typically make a man look older.

Botox around the eyes can improve the appearance of crow’s feet and improve upper eyelid drooping, which typically happens in men older than 30.

It’s also important to note that understanding the structure and shape of male faces is critical in ensuring a successful cosmetic treatment outcome for men.

In these modern times, it’s not strange or unusual for men to want to look good and youthful too, and to take the necessary steps to achieve that goal, including aesthetic treatments.

Dr Sii Sik Liong is a physician practising aesthetic medicine in Singapore. For more information, email starhealth@thestar.com.my. The information provided is for educational purposes only and should not be considered as medical advice. The Star does not give any warranty on accuracy, completeness, functionality, usefulness or other assurances as to the content appearing in this column. The Star disclaims all responsibility for any losses, damage to property or personal injury suffered directly or indirectly from reliance on such information.

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