In today’s hype-driven era of cross-pollinating and sustainable wellbeing, skincare epitomizes the synergy between the democratic approach to mens grooming and the approach of the old guard. By cultivating consumers with authentic ties to current work and social environments, taking on self-care, as an essential daily ritual helps men succeed in obtaining a minimal aesthetic that goes a long way. You see, staying authentic is a tough, yet worthy challenge. In fact, skincare has become the de facto uniform of discerning male urbanites aiming to get back to work in 2021. Whether you embrace it or not, grooming has a solidified resident position for businessmen today.
The expanding multibillion dollar industry has reached new heights in advancements of scientifically formulated creations. The nouveau techniques further develop both natural and unnatural direction of treatment. In a paradigm, where the new guard are driven to work around the clock, many have decided to dial-it-back a bitand focus on self-care and calm-relaxation as the ultimate goals. For men, focusing on a nighttime ritual lends itself to playful re-appropriation. For example, Giorgio Armani Beauty Crema Nera Supreme Light Reviving Cream -Crema Nera is a light-textured reviving cream that targets all signs of aging and restores the skin to a youthful and radiant appearance.
Thanks to new marketing strategies coupled with advancements in skincare and packaging, this market segmentation has been able to keep up with a new selection of a growing consumers marketplace. This mix succeeded in getting younger consumers to pay more attention to the importance of skincare. And if you are seeking expert advice person to person, I suggest you pay a visit to the grooming expert associates at Saks. It seems that each time I enter the grooming section, I learn something new about maintaining healthy skin.
“Skincare is personal and in order to determine the products you should be using on a daily basis, it’s important to have an in-person consultation. At Saks, our expert associates get to know each individual customer to understand their skincare needs and provide recommendations for products that will make them feel good inside and out.” says Saks Fifth Avenue SVP/GMM of Beauty, Jewelry and Home Kate Oldham,
Today, the products that we buy reveal a much deeper connection with the store and brand than simply what is just aesthetically pleasing. And the rules of retail have changed significantly. There is a lot to consider in retail today that differs from the past. Since the onset of the pandemic, many go for compare business insurance cost and time-saving measures to adhere to the new cultural foundations and business intersections. A new consumer market is on the horizon and here’s how both stores and brands can speak to them in their space. Many times, consumers consider sharing a brands values to appeal to their positive emotions.
Let’s face it, skin needs to replenish itself form the harsh daily compact of grime and soot— that it has fought off all day is none other than necessary.Serums and lotions provide a nourishing treatment of dense replenishment, and its all about finding the right concoction for yourself. Skincare entrepreneur and leader of advanced scientific melodies, Dr. Dennis Gross speaks with passion and assertiveness when discussing skincare in todays market. “Everything I do is based on scientific fact that comes from bona-fide research as opposed to marketed research. Nighttime routines are very important because the skin undergoes extinct biological events while you sleep.” Dr. Gross expresses that the skin is in need of recovery, referred to as ‘rejuvenating the moisture barrier’ and that fundamental requirements of hydrating and moisturizing are essential saying, ‘it’s best to give skin what it needs at the time when it’s really looking for it’.
Given the pandemics harsh-strike that mankind encountered in 2020, a frightful pause of the unknown had many businesses in a vicarial state of panic after so much progression had been taken-away and subsequently executed in such a progressive and advanced industry. Most certainly, a detriment was to be expected, but the skincare industry remained standing and continued to prosper at a time of frightful uncertainty. There is no doubt that this market segmentation will continue to give you ageless comfort of pure homeopathic skincare regimes.
There is a responsibility for those who are leading the industry to inherently take forgoing action of sustainable manufacturing, with every wall and crevice encountered with optimism of change. Dr. Dennis Gross has profoundly made an impeccable impact on dominating the narrative for the future of sustainability, with the Gen Z driven successors already devotedly on the train to to climate change. ‘It’s a tremendous social opportunity as well as social responsibility’ Dr. Gross adds. ‘We are a clean brand in the industry; clean to the skin is clean to the environment’. His company has removed many harsh chemicals in their products including sulphates and parabens that he believes are unnecessary to begin with and harmful to treasured parts of our world such as the coral reef. ‘Sustainability is something that we’re constantly looking at; ‘I don’t see clean as only being something that’s valuable to the consumer and ends there,’ he expresses.
Let’s face it, growing old is a tough reality. And aging naturally with a touch of firm maturity is very much admired, though an aim for tight and flawless skin is definitely a part of adolescence that is highly desired to carry into our later years. Sadly, that is not the case. With avoiding any form of cosmetic surgery, there is a moment to take on revolutionary products that many are grateful to have available at an accessible reach, to not only project a youthful aesthetic, but feel it with an embraced warmth. – the best gift you can give to yourself.
3LAB Super Face Serum:
3LAB Super Face serum is designed to correct existing texture imperfections while targeting lack of elasticity within skin. Firming enzymes sink deeper into fibroblast through delivery paths of ITD (Intelligent Targeting Device) to stimulate collagen production that enhances skin’s rejuvenated appearance and natural glow. This effective serum delivers ultimate hydration and provides total skin rejuvenation and luminosity to combat fine lines, wrinkles, and skin imperfections in just days. Always on the cutting edge of skin care technology, 3LAB prides itself on offering serious skin care solutions that are efficacious and made with the highest concentration of the highest quality ingredients available.$62
The BIOEFFECT Hydrating Cream contains several moisturizing ingredients, most notably Hyaluronic Acid, Vitamin E, and Caprylic/Capric Triglyceride. Hyaluronic Acid has restorative abilities and can boost skin’s moisture content, soothe, and defend against moisture loss. It can hold up to 1,000 times its own weight in water, making it an optimal hydrator for all skin types. Vitamin E is one of the most well-known and researched antioxidants for the body and for the skin. It naturally occurs in human skin but can become depleted due to constant environmental exposure in the absence of sun protection. Lastly, Caprylic/ Capric Triglyceride is a mix of fatty acids, derived from coconut, that skin can use to replenish its surface and resist moisture loss. However, the most important skin replenishing ingredient is EGF (Epidermal Growth Factor). EGF has the ability to boost the production of collagen and elastin in the deepest layers in our skin. It also helps the skin to retain moisture, so it stays hydrated for much longer. The Hydrating Cream is a great addition to the BIOEFFECT skincare routine, as it can be used alone and on top of BIOEFFECT serums for added hydration and nourishment. 30 mL $75; 50 mL $110
Clé de Peau:
The Volumizing Cream Supreme visibly plumps, firms, and moisturizes skin, supporting skin’s natural collagen for a filler-effect. This anti-aging cream also improves the appearance of wrinkles and sagging for a firmer, more lifted look. With continued use, you can promote the look of youthfulness and sculpted definition. The Volumizing Cream Supreme also includes Clé de Peau’s exclusive ingredient, Cushioning Plumpifier, which is an innovative blend of two key ingredients that address the loss of facial volume by enhancing the skin’s natural plumpness. $375
Dermaflash -DERMAPORE is a unique 2-in-1 ultrasonic device that helps unclog pores and infuses your favorite skincare to instantly reveal a clearer, healthier complexion. Deep cleans clogged pores (dirt, oil, blackheads, and whiteheads) Enhances the penetration of active ingredients in your favorite skincare Delivers spa-quality treatments in the privacy of your own home Gentle and safe for even those with sensitive skin. $99
Dr. Barbara Sturm:
The Dr. Barbara Sturm Face Cream Rich features a luxurious blend of nutrient-rich oils combined with highly active compounds to eliminate fine lines, boost collagen and create visibly firmer skin. The anti-inflammatory and anti-oxidant powers of Purslane and Skullcap work together to strengthen skin cells and protect against free radical damage. A complex of Vitamin E, Shea Butter and Panthenol provides intense hydration for a soft and supple skin feel. The Dr. Barbra Sturm Face Cream Rich offers 24-hour care while reducing redness and inflammation for a youthful, nourished complexion. $230
Dr. Dennis Gross Skincare:
Dr. Dennis Gross Skincare- Ferulic Overnight Wrinkle Recovery Overnight Serum recovers firmness and helps smooth wrinkles caused by aging and the environment with a potent anti-aging formulation that delivers a time-released dose of retinol overnight to support skin’s natural repair process. A synergistic combination of retinol + ferulic acid and skin perfecting niacinamide retextures skin for a more flawless complexion. $88
EVE LOM-The EVE LOM Cleanser changed the face of cleansing and continues too, being expertly balanced for all skin types, skin concerns and environmental conditions. With its signature blend of four aromatic plant oils, the result is incredibly glowing, radiant skin with a smoother, more refined texture. $135
Giorgio Armani Beauty Crema Nera Supreme Light Reviving Cream -Crema Nera is a light-textured reviving cream that targets all signs of aging and restores the skin to a youthful and radiant appearance. Crema Nera contains a carefully curated mix of potent beautifying elixirs that treat all signs of aging such as loss of firmness, dark spots, dryness, lack of pure radiance and clarity, and fine lines and wrinkles. It delivers 24-hour skin hydration & leaves the complexion soft, supple, and naturally glowing. Peach Kernel Oil and Armani-patented ingredients moisturize the skin barrier for noticeable results. Essential ingredients are extracted in their purest form, offering a stronger essence of skin benefits inside the same double silk-textured cream. $400.
Joanna Czech- Joanna Czech’s Facial Massager will work wonders for your skin with just a few minutes a day. It will speed your circulation and direct oxygen to your skin, resulting in reduced puffiness, lifted features, and a brighter complexion. This small yet powerful tool is crafted from aluminum and zinc alloy and allows creams and oils to penetrate deeper into the dermis, boosts circulation and elasticity, and drains and sculpts the face for firmer, tighter, better skin. $189
La Mer- With its power to renew skin’s barrier, The Moisturizing Soft Cream strengthens and protects while reducing the look of fine, dry lines. Miracle Broth™ — the legendary healing elixir that flows through all of La Mer — infuses skin with sea-sourced renewing energies. Ideal for combination / drier skin. $95-520
Lancer-This advanced eye treatment duo works day and night to target 360° eye concerns with its unique triple rollerball applicator that gently massages while helping brighten, smooth, firm and hydrate the eye area. Price: $450
La Prairie -White Caviar Eye Extraordinaire is enriched with the breakthrough illuminating molecule Lumidose – the most potent inhibitor of tyrosinase, the enzyme responsible for the formation of melanin. The formula intensely targets grey, brown, yellow, red, and violet chromatic disturbances that can dull skin’s natural light and boosts the reflection of light from the skin, illuminating it. $570
Luzern-A thin layer of this sumptuously hydrating masque applied before bed leaves your skin looking brighter, firmer, and more healthy in just one night! Luzern bio-fermentation complex of enzymes and peptides gently speeds the shedding of surface cells while you sleep. Vitamin C and Organic Licorice Extract help promote a more even and bright tone, and Sweet Almond Oil, Squalane, and Hyaluronic Acid deeply hydrate for a more refined and dewy complexion. $125.00
MBR Medical Beauty Research Liquid Surgery:
MBR Medical Beauty Research Liquid Surgery is a A revolutionary serum that transforms the skin, revealing an exceptional perfect complexion. Only found in Liquid Surgery Serum®, a synergistic ingredient system based on a medical synthetic oxygen carrier is used as a hemoglobin substitute and replaces excess carbon dioxide with essential, pure oxygen. This remarkable process allows for a complete rejuvenation of the cell metabolism. Combined with the multitude of highly concentrated ingredients, this state-of-the-art treatment delivers significant, sustainable and measurable skin care results, revealing a youthful, flawless complexion. Neuromuscular blocking compounds reduce micro-contractions, resulting in a dramatic reduction of wrinkles and creases. Strengthened collagen fibers prevent further sagging of the skin and wrinkle formation. Colloidal gold allows for an optimal penetration of precious ingredients. $1,750.00
This lush night mask combines groundbreaking science with innovative formulations to nourish, detoxify, and brighten skin. Infused with nutrient-rich placenta and phyto stem cells, it repairs the complexion and stimulates growth factors to boost collagen and elastin – keys to youthful-looking skin. Wake up with hydrated and firm skin that lasts throughout the day and beyond. $410.00
Natura Bissé—Designed to be perfectly comfortable for night use, this face and neck mask not only seals the DIAMOND EXTREME OIL ingredients into the skin, thus intensifying their benefits, but also provides a high concentration of anti-aging active ingredients such as hyaluronic acid, retinol, and marine DNA in a game-changer formula that provides astonishing results, both immediate and progressive. $115
Saint Jane Beauty- This multi-correctional treatment serum delivers powerful results for your complexion. Meticulously clean and packed with hundreds of phytonutrients, each bottle is rich in potent botanicals to reverse signs of aging and calm irritation. The price in USD $125
This is your multitasking serum for visible signs of aging. Our award winning serum minimizes the appearance of wrinkles, tightens and brightens the look of skin, and plumps for healthy, youthful-looking appearance.100% of the total ingredients are from natural origin. 65% of the total ingredients are from Organic Farming. COSMOS NATURAL certified by Ecocert Greenlife according to COSMOS Standard. $168
Valmont’s ‘one-and-only’, cult Prime Renewing Pack is the ideal mask to revive and illuminate your complexion. With its rich and creamy texture, Prime Renewing Pack smoothes the signs of fatigue and eliminates toxins and impurities. Can be used as a daily treatment to boost your everyday cream or as a mask treatment for an indispensable glow. Essential and irreplaceable! Retail Price: $230.